Thursday, December 17, 2009

Final

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Our final assignment topic is based on "Creativity in the context of Multimedia University". To do so, we need to complete some stages. After some brainstorming and discussion, we decide to work on the title: Cyberpreneurship.

Stage 1: Mind Mapping

The logical Mind Map about Creativity in MMU
Idea from everyone, drew by me... =D

The focus mind map on Cyberpreneurship.
Again, idea from everyone, drew by me... XD

Stage 2: The Essay

The Essay is being done by Joanne, the leader.

Creativity is everywhere in Multimedia University. It becomes part of our lifestyle here. We can see it in our food, transportations, buildings, clubs, culture, pass time activities and even courses. First of all, let’s talk about our food. Although all of the food here is halal, we have a lot of varieties of food. Malay food, such as nasi lemak, Chinese food such as mix rice, Indian dishes like roti canai, or even foreign food such as Thai food, Iranian food and western food are of the type of food you are able to find in our campus. However, these foods could be really pricey sometimes. Sometimes you pay the price for being creative too. Then we talk about transportation. We have a lot of transportation here. Some of the students here have their own vehicles, such as cars, motorcycles and bicycles. Having own transport can be very convenient. However there are disadvantages as well. For example, you need to spend on petrol and parking lots are insufficient in Cyberia. Some bicycles are being stolen sometimes too. For those who don’t have their own transport, we have to walk, take a bus or cab. However, walking alone could be very tiring and dangerous, especially at night. Bus services are bad sometimes, and it is not time conscious. Taking a cab will be a big burden as it is super expensive. Talking about the buildings in Multimedia University, we can see that every single building in MMU have their own unique features. Triangle, cone, and even the colors show some differences among each other. Some raw materials which are used to build the buildings also make the whole building looks special. Another direction that shows the creativity of students in MMU is their clubs and society. Most of the clubs are handled by students with the advice of a lecturer. We have culture base’s clubs, such as Chinese Language Society, Korean Language Society, and Indian Culture Society. Then we have sport base’s clubs, for example, soccer club, basketball club and tennis club. This includes some non physical sport such as debate club, the Voices. Another type of it is the uniform groups such as Persatuan Bulan Sabit Merah (PBSM) and St. John ambulance. Apart from that, we also have martial art groups such as Wushu and Tae Kwon-do. SAPS points are usually given to students who take part in the activities organized by these clubs and MMU awards are given to those who excel in the activities. Apart from campus life, students in MMU have a lot of unique lifestyle too. Some of them like clubbing, shopping, gaming, face-booking, and some prefer to sleep, downloading, and even day-dreaming. No matter it’s day or night, someone is always wide awake and practicing their own preferred lifestyle. Although students in MMU are actually coming from people all around the world who are having different cultures, once they come to MMU, they’ll have some kind of same “MMU culture”. These include: For those who will fail, skipping class, doing last minutes studies, unpunctual, never pay attention in class and sending texts, sleeping in class and chat among each other. For those who are not, they usually success in their life in MMU. As MMU is located in Cyberjaya, most of the students are coming from other places around Malaysia and the world. Thus homesick is included as part of the culture in MMU, where sometimes, someone will be extremely sick and miserable due to homesick. Talking about courses, we are actually students who are taking Media Innovation and Management (MIM). In this course, the subjects that we are taking will be divided in to 4 groups, which are major subjects, core subjects, basic subjects and university subjects. For major subjects, we have human resource management, global management, computer network, training and development, quantity analysis, cross cultural management, TQM for managers, sales management and corporate business ethics. As for core subjects, we have computer graphics, media culture, organizational behavior, computer modeling, interactive multimedia, media production, strategic management and video post production. Economics, marketing, management, critical thinking, creative studies, accounting and E-commerce are parts of the basic subjects while foreign language, Malaysian studies, managerial communication, moral studies, co-curriculum and cyberpreneurship are the university subjects. Our center topic this time will be Cyberpreneurship. This is the subject we would have in MMU where it’s different to other subjects. Instead of sitting in class and listen, cyber P let you learn lessons by doing things yourselves. In this particular subject, students show their criteria of creativity in all stages of learning process. In terms of education, students learned marketing skills, such as competitions among each other, how to attract potential customers, etc. Here students usually come out with ideas such as discounts, lucky draws, flyers, or buy 1 free 1 set. Students also learned about management skills, such as the most important 4Ps, which stands place, people, products and promotions. By learning all these and do it on their own, students actually applied self improvement in their own life. Where planning skills and financing skills learned such as accounting and budgeting actually drives students to their success. In this subject, students are able to meet new people too. As an instance, they have to see the lecturer, then the officers from STAD to get their approval to open their booth in campus compound. Once they get the approval, they then have to see the suppliers, where they could get supplies of ingredients, dealers, and some middleman. Once everything is set, students have to approach potential customers. Here, students have to think of various approaches to sell their products and services to the customers. After running the business, the students have to come out with an income statement which indicates the income or loss they make. This affects the student’s self esteem and feeling ass well. In conclusion, cyber P gives students a chance to learn and to run businesses on their own. They can produce goods and services such as donuts, cookies, concerts, trips, etc. besides earning money, students can develop self creativity and earn precious experiences too.

Stage 3: Design Concept

"What you'd learned from the book, show it on your booth."

Stage 4: Associated Mind Map


Stage 5: Final Presentation


From our concept, we want to stress that practical skill is very important to survive in workspace. The booth that we mean is not the stall that we open during CyberP, but it means our life or our career. In University, what we had learned are mostly theory but if we only equipped with knowledge, we hardly survive in the society. The university students need an opportunity to practice their knowledge. Always remember this: you read book, you gain knowledge; you practice knowledge, you learn skill.

So, CyberP undoubtedly offer us a chance to practice our business skills and to see if we are ready to face the real world. For this subject, we do not stay at class like most of the lecture. We need to come out with our business plan and then run our own business. Beside that, we also being introduce to a boardgames call Next Level Board game which it simulated what happen in the real world and we have to respond to it. Thats the reason why CyberP is so different compare to other subject.

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Saturday, November 28, 2009

Creative

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Although I can't understand what they are saying, but this is great! =D
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A Quick Review

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Lesson1:

Creativity is a mental and social process involving the generation of new ideas or concepts, or new associations of the creative mind between existing ideas or concepts. An alternative conception of creativeness is that it is simply the act of making something new.

It can be understood in many ways. creative people also have an ability to invent something which did not exist before. For example, Bill Gates who invented Microsoft makes him the first richest man in the world. Creative does not only developing something new to the world, it’s more about developing something new to ourselves.

Lesson 2:

Novelty is the quality of being new. Create or modify using your own idea and creativity such as a souvenir, gift and many more. For example, a new style of art coming into being such as abstract art or impressionism.

Creativity is using imagination rather than imitating something else. Generation of ideas, images and solutions. This is very important for individual to develop their creative skills so they can be able to think creatively in solving problem, studying and many more situation can be applied.

Innovation is the act of starting something for the first time and introducing something new which means doing something in a new way. A distinction is typically made between Invention, an idea made manifest, and innovation, ideas applied successfully.

Invention is discovery or creation of a new things, device, or process. Some inventions are based on existing models or ideas.

Lesson 3:

Mind Mapping is an idea generation and brainstorming. It enhances both side human brain and widely used in taking notes, research, generate new idea. Create interest to the individual and also to the viewer. This is an effective way to generate idea and remember all the points.

There are two types of mind mapping which are:

Logical Mind Mapping - Draw a mind map only based on one topic. Then, find several subtopic related topic. Use only one or two words. Drawing is necessary to help u remember and make it interesting.

Associated Mind Mapping - It similar to logical mind mapping. The difference, associated mind mapping is using more then one mind mapping such elaborates subtopic.

Lesson 4:

Juxtaposition is an act of comparing two random things, especially in a way that suggests connection between them and turns it into one meaningful form. For example, turns word -> image.

Stereotype is someone’s perception of first impressions: The behaviors that presumed by a group of people judging with the eyes ones outer appearance to be associated with another specific group.

Analogy

Definition:
  1. An analogy is a comparison of certain similarities between things which are otherwise unlike.
  2. a similarity between like features of two things, on which a comparison may be based: the analogy between the heart and a pump.
  3. similarity or comparability: I see no analogy between your problem and mine.
  4. Biology. an analogous relationship.
  5. Logic. a form of reasoning in which one thing is inferred to be similar to another thing in a certain respect, on the basis of the known similarity between the things in other respects.
  6. Linguistics.
  7. the process by which words or phrases are created or re-formed according to existing patterns in the language, as when shown was re-formed as shoes, when -size is added to nouns like winter to form verbs, or when a child says foots for feet.
  8. a form resulting from such a process.
Discussion:
  1. In education, teachers commonly use analogies to introduce something new to students. They compare the new material to something the students already know and understand.
Example:
  1. A street light is like a star. Both provide light at night, both are in predictable locations, both are overhead, and both serve no function in the daytime.
Metaphor

Definition:
  1. A metaphor is the expression of an understanding of one concept in terms of another concept, where there is some similarity or correlation between the two
  2. A metaphor is the understanding itself of one concept in terms of another
  3. A figure of speech in which a term or phrase is applied to something to which it is not literally applicable in order to suggest a resemblance, as in “A mighty fortress is our God.”
  4. Something used, or regarded as being used, to represent something else; emblem; symbol.
Example:
The following sentences illustrate how the metaphorical understanding of anger-as-fire is expressed:
  1. Your insincere apology just added fuel to the fire.
  2. After the argument, Dave was smoldering for days
  3. That kindled my ire.
  4. Boy, am I burned up!
Similes

Definition:
  1. a figure of speech in which two unlike things are explicitly compared, as in “she is like a rose.”
  2. an instance of such a figure of speech or a use of words exemplifying it.
  3. A simile is a comparison between two things.
  4. It is signaled overtly; in English, a simile is expressed by the words like or as.
Example:
  1. He had a posture like a question mark.
Lesson 5:

Random Association is an idea generation method which allows students to systematically generate new ideas through a fixed formula. The whole premise of Random Association is to use a Random Word to provoke a reaction from the brain.

References:
http://redridinghoodmlc.blogspot.com/

http://milky-cocoa.blogspot.com/
http://creativealys.blogspot.com/
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Lesson 5: Random Words/ Image Association

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How to start


Like what I said, creativity can be learn. But how?

To make your life easier, we have one skill call random words and image association. It is an idea generation method which allows students to systematically generate new ideas through a fixed formula.

How to Use it

1) Find a random word:

Find a random word that will be used as a stimulus for new ideas. You can do this in a number of ways, including:

-Look around you. What can you see? Can you see any words? What about things? What else is happening?
-Open a book at a random page. Run your finger around the page and stop at a random point. Look for a suitable word near your finger.
-Ask the people you are with to give you a random word.
-Select a word from a prepared list of evocative words (fire, child, brick, sausage, etc.)

Good random words are
(a) evocative and
(b) nothing to do with the problem being considered.

Ambiguity also helps. Nouns are usually best, but verbs and adjectives can also be used effectively.

2) Find associations

Think about other things about which the word reminds you. Follow associations to see where they go. Think openly: associations can be vague and tenuous (this is creativity, not an exam!).

When working with a group of people, you can write these down on a flip chart as people call them out. It can be useful (but not necessary) to leave a space after each associate for use in stage 3.

3) Create New Ideas

Now create new ideas by linking any of the associations with your problem. Again, the linkage can be as vague as you like: what you want is ideas!

Write the ideas either next to their associations from step 2 or on a separate page. If other people give ideas that trigger further ideas from you, then you can go off down that route to see where it goes. As a variant, you can do stages 2 and 3 together, finding an association and an immediate idea from this.

Example:
I am seeking a way to reduce discomfort for passengers on trains.
With a group of passengers, we look out of the window and see a school.
Associations from school are learning, bullying, exams, playtime.
Ideas include teaching the rail company how uncomfortable the seats are, taking a firm stance in this, giving marks for different trains and seats and having games on trains so passengers do not notice the uncomfortable seats.

How it Works?

Random Words works in particular by making you go elsewhere for ideas, and hence pushes you out of your current thinking rut. It uses the principle of forced association to make you think in new ways and create very different ideas.

Now, for a little exercise, we gonna create something scary using this image: a kitten.

Words: Kitten
Associations:

- Claws - Sound - Die - Fur - Always trap on trees - Cat palms - Eyes - Smelly

The Ideas:


Hand with scratches

"The research focuses on how the brain creates new ideas and how this is related to associations and memory.As the participant works to combine the two disparate concepts to create a novel idea, brain-imaging techniques are used to observe how and in what order different parts of the brain respond to these word pairs."

By research conducted at the Institute for Research in Cognitive Science at the University of Pennsylvania."

Reference:
http://en.wikipedia.org/wiki/Word_Association
http://wordassociation1.net/wordassoc.html
http://creativealys.blogspot.com/
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Thursday, November 19, 2009

Lesson 4.2: Juxtaposition continues

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Images to words

See how cacat I am.. =X

Theme: Candle
Topic: Life

Days by days, we creeps in this petty pace
falling slowly, in the hands of time
But look! All of our yesterdays have lighted the darkness

Life's but a walking shadow,
that struts and frets his hour upon the stage
But with the love that we can go,
we lighted up the meaning of life.

Theme: Time
Topic: Happiness

Its sound like two planets in different orbits
both estranged.
But you never realized
the happiness is when my heart is watching you
at all the time.

Theme: Coffee
Topic: Love

It is not the coffee mate that makes the coffee tastes nice
But it is you, who sit opposite me that turns the coffee to heaven like.
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Lesson 4.1: Juxtaposition

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Today lesson will be creating words from images. Lets say we are given a picture of lion and goat, we need to create another animal using the characteristic of these two animals. Quite interesting, but somehow I am stuck. ><

But just like what Alys said in her blog: nothing is impossible to be done. As long as we pin our brain.... Squeeze the brain juice... there's some pop up...

Back to our lecture, the lecturer asked us to combine two creature that is impossible to be. And lets see what I created:
1. Lion + Cow
2. Fish + Chicken

Well, it look cacat. =3=

Then, the lecturer ask us to create a poem using a picture of chili.

Great! A disaster for me! ><

Here is the "poem" that I created:

Should I compare thee to the red hot chili?
Thou art more temperate and hotter.
Every time we quarrel, I feel like I am eating nasi goreng cili api.
But thee should know
Sometime too hot the chili tastes
It is never going to be nice.
That's why I prefer nasi goreng biasa without chili.
Love is like chili.
Some can stand with it, some can't stand with it.
If you can't survive with this, I advise you to eat cherry.

Speechless..... =X

I bet if xin lin saw this, I gonna being tear by her. =D She is chili, a big and spicy one. =.="

The lecture continue with picture of mortal and pestle. And guess what we gonna describe now? Women! Great, another disaster!

Women are stubborn, cause their otak keras macam batu lesung.
But they are tough, even being hit by pestle continuously, they didn't break.

Women are noisy, cause they make lot of noises macam batu lesung.
But they are hardworking, every time you heard the sound from mortal and pestle, you know someone is working.

Women are violence, cause even we put cili padi into mortal and pestle, cili juga akan jadi samba.
But they are useful, without them, we wont even have samba to eat.

Another cacat poem from me. =D
It proved one thing, my forefather wont be William Shakespeare. =D
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Sunday, November 15, 2009

Lesson 4: Juxtaposition

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What is juxtaposition

Juxtaposition means turn something familiar to something less familiar or vice versa.

It is the idea of putting two contrasting ideas side by side. For example, Michael Moore uses juxtaposition in Fahrenheit 911, when he plays the song "What a Wonder full World" while playing scenes of war and violence.

Analogy

Analogy divided into two: metaphor and similes.

In metaphor, two different things are linked by similar things. On the other hand, similes use words such as "like".

There are lots of stuff surrounding us which use the concept of analogy. Lets have a look on some real life examples:

Kamu sudah potong? Saya belum. =X

Sometimes the juxtaposition can be done by mistake where there are two different pictures or frames together or side by side but they still convey a message intentionally or unintentionally. Most often though the placement of frames articles and pictures has a certain order or preference to associate or categorize the item. Lets the pictures do the talking:

Hey, we already have the culprit here!

Reference:
http://www.longleaf.net/ggrow/Skspre/Juxtaposition.html

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