Thursday, December 17, 2009

Final

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Our final assignment topic is based on "Creativity in the context of Multimedia University". To do so, we need to complete some stages. After some brainstorming and discussion, we decide to work on the title: Cyberpreneurship.

Stage 1: Mind Mapping

The logical Mind Map about Creativity in MMU
Idea from everyone, drew by me... =D

The focus mind map on Cyberpreneurship.
Again, idea from everyone, drew by me... XD

Stage 2: The Essay

The Essay is being done by Joanne, the leader.

Creativity is everywhere in Multimedia University. It becomes part of our lifestyle here. We can see it in our food, transportations, buildings, clubs, culture, pass time activities and even courses. First of all, let’s talk about our food. Although all of the food here is halal, we have a lot of varieties of food. Malay food, such as nasi lemak, Chinese food such as mix rice, Indian dishes like roti canai, or even foreign food such as Thai food, Iranian food and western food are of the type of food you are able to find in our campus. However, these foods could be really pricey sometimes. Sometimes you pay the price for being creative too. Then we talk about transportation. We have a lot of transportation here. Some of the students here have their own vehicles, such as cars, motorcycles and bicycles. Having own transport can be very convenient. However there are disadvantages as well. For example, you need to spend on petrol and parking lots are insufficient in Cyberia. Some bicycles are being stolen sometimes too. For those who don’t have their own transport, we have to walk, take a bus or cab. However, walking alone could be very tiring and dangerous, especially at night. Bus services are bad sometimes, and it is not time conscious. Taking a cab will be a big burden as it is super expensive. Talking about the buildings in Multimedia University, we can see that every single building in MMU have their own unique features. Triangle, cone, and even the colors show some differences among each other. Some raw materials which are used to build the buildings also make the whole building looks special. Another direction that shows the creativity of students in MMU is their clubs and society. Most of the clubs are handled by students with the advice of a lecturer. We have culture base’s clubs, such as Chinese Language Society, Korean Language Society, and Indian Culture Society. Then we have sport base’s clubs, for example, soccer club, basketball club and tennis club. This includes some non physical sport such as debate club, the Voices. Another type of it is the uniform groups such as Persatuan Bulan Sabit Merah (PBSM) and St. John ambulance. Apart from that, we also have martial art groups such as Wushu and Tae Kwon-do. SAPS points are usually given to students who take part in the activities organized by these clubs and MMU awards are given to those who excel in the activities. Apart from campus life, students in MMU have a lot of unique lifestyle too. Some of them like clubbing, shopping, gaming, face-booking, and some prefer to sleep, downloading, and even day-dreaming. No matter it’s day or night, someone is always wide awake and practicing their own preferred lifestyle. Although students in MMU are actually coming from people all around the world who are having different cultures, once they come to MMU, they’ll have some kind of same “MMU culture”. These include: For those who will fail, skipping class, doing last minutes studies, unpunctual, never pay attention in class and sending texts, sleeping in class and chat among each other. For those who are not, they usually success in their life in MMU. As MMU is located in Cyberjaya, most of the students are coming from other places around Malaysia and the world. Thus homesick is included as part of the culture in MMU, where sometimes, someone will be extremely sick and miserable due to homesick. Talking about courses, we are actually students who are taking Media Innovation and Management (MIM). In this course, the subjects that we are taking will be divided in to 4 groups, which are major subjects, core subjects, basic subjects and university subjects. For major subjects, we have human resource management, global management, computer network, training and development, quantity analysis, cross cultural management, TQM for managers, sales management and corporate business ethics. As for core subjects, we have computer graphics, media culture, organizational behavior, computer modeling, interactive multimedia, media production, strategic management and video post production. Economics, marketing, management, critical thinking, creative studies, accounting and E-commerce are parts of the basic subjects while foreign language, Malaysian studies, managerial communication, moral studies, co-curriculum and cyberpreneurship are the university subjects. Our center topic this time will be Cyberpreneurship. This is the subject we would have in MMU where it’s different to other subjects. Instead of sitting in class and listen, cyber P let you learn lessons by doing things yourselves. In this particular subject, students show their criteria of creativity in all stages of learning process. In terms of education, students learned marketing skills, such as competitions among each other, how to attract potential customers, etc. Here students usually come out with ideas such as discounts, lucky draws, flyers, or buy 1 free 1 set. Students also learned about management skills, such as the most important 4Ps, which stands place, people, products and promotions. By learning all these and do it on their own, students actually applied self improvement in their own life. Where planning skills and financing skills learned such as accounting and budgeting actually drives students to their success. In this subject, students are able to meet new people too. As an instance, they have to see the lecturer, then the officers from STAD to get their approval to open their booth in campus compound. Once they get the approval, they then have to see the suppliers, where they could get supplies of ingredients, dealers, and some middleman. Once everything is set, students have to approach potential customers. Here, students have to think of various approaches to sell their products and services to the customers. After running the business, the students have to come out with an income statement which indicates the income or loss they make. This affects the student’s self esteem and feeling ass well. In conclusion, cyber P gives students a chance to learn and to run businesses on their own. They can produce goods and services such as donuts, cookies, concerts, trips, etc. besides earning money, students can develop self creativity and earn precious experiences too.

Stage 3: Design Concept

"What you'd learned from the book, show it on your booth."

Stage 4: Associated Mind Map


Stage 5: Final Presentation


From our concept, we want to stress that practical skill is very important to survive in workspace. The booth that we mean is not the stall that we open during CyberP, but it means our life or our career. In University, what we had learned are mostly theory but if we only equipped with knowledge, we hardly survive in the society. The university students need an opportunity to practice their knowledge. Always remember this: you read book, you gain knowledge; you practice knowledge, you learn skill.

So, CyberP undoubtedly offer us a chance to practice our business skills and to see if we are ready to face the real world. For this subject, we do not stay at class like most of the lecture. We need to come out with our business plan and then run our own business. Beside that, we also being introduce to a boardgames call Next Level Board game which it simulated what happen in the real world and we have to respond to it. Thats the reason why CyberP is so different compare to other subject.

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